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For Creative Filmmaking From the Inside Out, three professors at the renowned University of Southern California School of Cinema-Television interviewed fifteen outstanding filmmakers, then distilled those insights into the “Five I’s” of creativity.

Introspection - Uncover your unique creative voice
Inquiry - Work from real-life observations and experience
Intuition - Draw on your nonconscious wells of creativity
Interaction - Strengthen your creative collaborations
Impact - Communicate at the deepest level with your audience

This comprehensive approach provides practical exercises that will enrich and transform your work, whether you are looking for a story idea, lighting a set, editing a scene, or selecting a music cue.

The participating filmmakers have collectively won or been nominated for 40 Oscars and 29 Emmy's for such work as:

American Beauty Apocalypse Now
Boys Don’t Cry The English Patient
ER Into the Arms of Strangers
L.A. Confidential My Beautiful Laundrette
Picket Fences The Remains of the Day
The Right Stuff The Sixth Sense
Toy Story The West Wing

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"This is a smart book on the film making process. It stresses the importance of ideas instead of the usual "How To Break Into Hollywood" or "Write a Script in 48 Hours" nonsense. Creative Filmmaking challenges you to think before you shoot." — Larry Karaszewski, screenwriter (Ed Wood, The People vs. Larry Flynt, Man On the Moon), producer (Auto Focus)   "If I were a film or television student starting out, it's the book I'd want to read, because it tells you to create from your gut and your heart and your spirit." — Norman Lear